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Four
Choices We Need To Make In Order To Have the Best Integrated Marketing
Integrated
Marketing - Customer Feedback and Guidance
Customers Directions on Integrated Marketing.
Re-igniting
Technology Marketing
Foundation for re-igniting the purpose and value of technology
marketing.
Enterprise
and SMB Marketing Priorities in 2004
Part one of a two-part series on responding to changes
in the SMB and enterprise markets in 2004.
The
Future of Applications Marketing 2004
3.5
Brutal Realities For Technology Marketers Next Year
Big
Guns Look For Right Mix
CXO Marketing
in an Uncertain Economy
Verticalism
LUV Segments
Reviews the key question of how to market within the state
of health of the sector your brand is in.
.Net's
Strategic Advantage
What brands like Siebel, Peoplesoft and Oracle are threatened
by Microsoft's .Net strategy.
AOL's Marketing
Psyche
Why AOL's lack of inspirational marketing is hurting the
brand.
Dell’s
Relationship Contracts
Why the brands model for relationship marketing precursors
where all key brands need to go.
Bio Tech Is
Real
How real is this segment and how do you market to it.
Back to
Basics Integrated Marketing
An IDG sponsored paper on the key aspects of marketing
through a questionable economy.
Microsoft
Developer Network
Shows how important it is to market to developers and
what the keys are to a great program.
(Technology Marketing, e-newsletter April 2002)
Tech
Agencies Need An Integrated Approach
Talks about how we put too much reliance on advertising
alone to get sales, and how a more integrated approach is much more customer
centric.
(Technology Marketing, e newsletter April 2002)
The
Value of Relationship Marketing
Written with Lowelive this white paper looks at the applied
economics of relationship marketing models in the current climate.
(December 2001)
Recession-Proof
Your Budget, Part Two
Shows how to best leverage your market position based
on certain higher return activities.
(December 2001, Technology Marketing)
Recession-Proof
Your Budget
In a tough economic climate building rational criteria
for marketing is critical to defending the brand.
(An abstract of this appears in Technology Marketing
Sep 2001)
Lessons
From Happy Hour
Four key questions need to drive decisions around pricing
actions, especially in the current climate.
(First published in Marketing Computers 1998)
Death
Star Marketing: Bigger, Louder and Dumber
The Internet enables customer centric brands to use empathy
and constant communications as a counter to high spending.
(First published in Marketing Computers 1998)
The
Numbers Game: Net Shopping as Brand Building
The Internet is more a platform for brand interactions
than transactions for most of us.
(First published in Marketing Computers 1998)
Inside
The Lines: Mass + Direction + Velocity= Brand
There are new rules to marketing success at the turn of
the millennium that can make or break you.
(First published in Marketing Computers 1998) |
