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 Target Profile Engine
Marketing’s Needs Customer insight
Understanding the inside of how customers work, the context of decisions they
make and the profile of your installed brand is a vital link in the customer
centric knowledge chain.
Customer’s Ecosystem
Combinations of factors drive brand and technology selection. Connecting these
behaviors with the marketing needs of the target is critical. Customers can tell
us the balance between a central IT sell versus one focused on the LOB (Line
of Business Manager), which quarter they most invest in, which brands they most prefer
or like least. The TPE enables us in real time to see the connected aspects
of that Ecosystem in over 20,000 possible segments.
The bridge from plan to action
The Target Profile Engine (TPE) is built around 16,000 interviews in the US,
Mexico, France, Germany, Russia, India, PRC and Japan. The projectible
universe of over 50 million technology decision makers ranging from CXO’s
and CIO’s of Fortune 100 companies to IT Managers and LOBs, Directors and
VP’s in small and medium companies enables companies to size and profile
targets at a marketing segment and specific sales level.
The TPE enables you to look at issues such as:
- What verticals are most dominant in my segment (growth verticals, etc)
- Who owns the budget?
- What are the technology priorities?
- What other complimentary technologies get purchased with the main tech purchase?
- What is driving ERP, CRM and Portal investments?
- Where is the budget allocated by quarter?
- Which segments have our brands most loyal/disloyal customers?
- The loyalty positions for over 158 brands.
Real time planning showing all of the ecosystem in a one button decision tool. |
