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The Information Network Engram (INE)
Customer-Centric Marketing for Increased ROI
Technology buyers have a lot of choices: brands, technologies, how they want
to be talked to and where they go for their information.
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Marketers can guess and or spend lots of experimental
money finding out how to communicate with buyers. |
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| Option 2 |
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Marketers can find out exactly how customers want
to be communicated with and avoid experiments and save money. |
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The New Strategic Oxygen Information Network Engram service measures exactly how customers use and digest information sources throughout the purchase process. They create maps of what to use, when to use it and what they want to see.
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