Global Sizing Engine

Sizing is critical to investment models
Knowing how big an audience is can define the best routes of sales and marketing investment. Knowing what the potential size is can also define your approach: mass reach or highly targeted in your actions. You can size globally across ten of the largest markets. You can even determine how many C level executives (job title) there are in retail companies (industry) in companies over a thousand employees (size) in Germany (by country). This sizing shows you which successful actions (reach, impact, etc) to take in real time.

Highly specific
The Global sizing engine is part of Strategic Oxygen's $4M+ annual investment across the largest technology marketing regions in the world. Built on a set of projectible frameworks the research method enables a brand to:

• Size the incidence and absolute size of market opportunities (across twenty five technologies) in ten global markets at the push of a button: US, UK, Germany, France, Russia, India, Japan, PRC, Brazil and Mexico.
• Size the growth of key verticals (fifteen+ verticals in each market) to see where growth and size of market opportunity exist together.
• How large a specific job title is, for example Line of Business Managers, financial services industry in France, 1,000+ employees involved in business applications decisions in the last twelve months.

Faster to market activities
Knowing the size of a target helps set very quick performance metrics for sales and marketing. By defining the best verticals and targets across the globe, brands can significantly reduce waste in sales and marketing investments.