Decision Support Engine

Trade off in decisions
Consideration based marketing is complex. There are influencers and decision makers, agents for evaluation and budget owners. Companies look to sell multiple products/services to existing customers and might approach new customers with new or established products/services.  Brands have to decide when and what to focus on with each of these targets and situations: awareness, consideration and/or purchase activities.  Even selling direct or indirect comes into the formula.  The key decision variables cover:

• Selling direct, indirect and/or to the channel.
• What stage or stages in the purchase funnel matters?
• Is it a simple or complex product/sale?
• Who is the key target in the organization?
• How complex or differentiated is the target (vertical, size, etc)?
• What levels of historical budget and activities history is there?

Prioritization
One of the keys for success is navigating the right decisions and trade offs. The Decision Support Engine is designed show what these trade offs should be at each of the stages. The engine is based upon over twenty years of experience, measuring and supporting global integrated marketing sales programs.

Focus and performance
The DSE will make resource allocation (time, money and materials) far easier as it helps you focus on the core needs at each of the critical marketing communications junctions. By having a tool (real time print out and what if scenarios) that enables clear interaction with program and campaign sponsors, both parties can share in the success of the best practices in customer centric planning and execution.