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Tech Agencies Need An Integrated
Approach
Talks about how we put too much reliance on advertising
alone to get sales, and how a more integrated approach is much more customer
centric.<more> |
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The Value of Relationship
Marketing
Written with Lowelive this white paper looks at the applied
economics of relationship marketing models in the current climate.<more> |
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Back to Basics Integrated
Marketing
And IDG sponsored paper on the key aspects of marketing
through a questionable economy.<more> |
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Bio Tech Is Real
How real is this segment and how do you market to it.<more> |
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Dell’s Relationship
Contracts
Why the brands model for relationship marketing pre cursors
where all key brands need to go.<more> |
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