INE® TOOL

The INE® tool provides a rich understanding of how B2B and Consumer technology buyers use different information sources throughout the purchase process—whether becoming aware of a technology, evaluating brands or making a final purchase decision. By illuminating what buyers want in terms of information—and when, where and how they want it—the INE® tool enables our clients to align their marketing activities with customer needs and therefore be more customer-centric marketers. The INE® tool can help unlock growth opportunities, reduce marketing "wastage," avoid costly mistakes and achieve better marketing ROI.

MARKETING MIX MODELING

We plan over $5 billion a year in sales and marketing-mix activities for our clients across the globe. Whether the question is how to use online marketing to generate demand among small businesses in the EMEA market or how to allocate budgets for sales support to carrier businesses in APAC, our marketing-mix models are focused on combining the brand's objectives, the customer's needs and budget constraints to produce customer-centric marketing mix allocations. We have produced models for both consumer and BtB scenarios across 20 technologies, 400 potential segments and 13 geographies in developed and developing markets and have been perfecting these models since 2002.

GLOBAL MEDIA ENGINES

Into a complex landscape where integration is far more important than ever, Strategic Oxygen has introduced GNOME: the Global New Order Media Engine. GNOME enables a brand to run optimized media scenarios (based on print, online, social media, tech analysts, search, etc.) around specific weighted sales funnel objectives. Results can be customized for 13 countries, 25 technologies, thousands of targets and hundreds of media actual titles and sites.

COMMUNICATIONS PROPENSITY INDEX® TOOL

This tool shows you the likelihood that target customers will pay attention to your brand's communications or your sales teams. We track customers' preferences for direct brand communications and sales touch from over 200 brands and over 20 technologies. Use this tool to test direct sales and marketing programs in real time without wasting precious marketing dollars on lengthy experiments.

ADVANCED ANALYTICS SERVICES

Until now, building rapid "what if" segmentation models for marketing across the globe has been a near-impossible task. However, using over 20,000 annual interviews from 13 countries representing over 20 million IT decision-makers and influencers, we can project accurate patterns and results for numerous situations and segments. Using thousands of variables, Strategic Oxygen can mold models that focus on your brand's messaging and/or content needs and how they intersect with your media and sales needs. These comprehensive models help you target, profile and adjust communications plans based on both segments' needs and budget allocations.

DATABASE PROFILING

The power of information is in its application. By combining the strength of your brand's databases with objective intelligence from Strategic Oxygen's INE® toolsets, you gain a rich source of relevant data that most brands could never afford to collect including customer media habits and brand preferences, what other brands they have installed, what influences their purchase decisions and what sales touch they need at key stages of the sales cycle.

CUSTOM RESEARCH

We specialize in really tough marketing research issues. Whether you are trying to understand where there is leakage in your brand's sales funnel, where communications are failing or how to spot opportunities for growth, we bring breakthrough thinking to help you research and solve your marketing issues. Strategic Oxygen does custom research work in both developed and developing markets across the globe using a combination of diaries, journey mapping and patent-pending research methodologies.