Today, Forrester Research acquired Strategic Oxygen from Monitor Group. Strategically, this is an exciting move for us and for our partner clients. Forrester’s analysts have spent more than 26 years focused on writing research for marketers of technology products and services. The "what if" nature of our tools will enable Forrester to aid these marketers in planning day-to-day activities on a far more detailed level. Forrester’s deep global channel affords Strategic Oxygen a unique opportunity to widen the application of our tools through hundreds of leading technology brands.
Both organizations focus on outcomes based on hard data, whether we’re talking about "what if" planning, best integrated marketing practices, green marketing, or exploring new areas of social media.
On a personal note, I’m confident that Forrester is also the right cultural fit for our Strategic Oxygen team. If you aren’t that familiar with Forrester, I encourage you to spend some time on their site, particularly the community section for tech industry professionals.
I welcome your questions and thoughts about Strategic Oxygen’s move to Forrester. Feel free to write me at mgale@forrester.com.