We have talked about why we need to do it (multiple choices and differentiation for the influencer’s journey) and the vast array of choices in content needed. We have talked about the basic three cement platforms we have to start with (what we send, they find and we deliver in sales; the array of content; and the fact there are multiple influencers).
This is part two of three simple blogs that we hope will encourage you to take the right steps towards focusing your marketing towards a customer journey approach in our sales and marketing strategy.
“When are we going to start,” is a line from a great song about making LA a better city (Make it Better – Kelley James). We all know that the combination of the current economic climate and the compression of the immense changes we have been experiencing for the last three years means we have to change the way we invest in marketing. We have written a lot around this subject but we have had constant requests to wrap it into a few blogs. Hopefully each is no longer than a three minute read. Here are the links to the older collections, also available in the second volume of our blog book (in PDF format with bookmarks).