This is the second of two blogs on one of the hottest issues we are seeing client partners dealing with. The combinations of economic climate, the evolution of the virtual events infrastructure and a growing realization that integration of marketing and sales means a recognition that IT influencers of all roles - formal and informal - across the globe use a significant range of marketing and sales mechanisms that have all pushed the debate about virtual and physical to the very forefront of decisions inside major brands.
This is one of the key questions we are being asked by our partners. The first blog in this two part series looks at what is driving the pressures on physical events and the second blog examines a recommended strategy and framework for how to handle these changes to your brand’s advantage and go forward. In reality, history shows us that changes, once instituted, are rarely retreated from. The pressures that event marketers are feeling are not going away.