The two largest learning’s from watching hundreds of programs and campaigns work, fail or just exist is that we, as a technology BtB marketing industry, do not pay adequate attention to what matters to customers outside our immediate areas of expertise. We hope that as 2010 planning and execution looms we can garner some insights from the list of assessments below. Some are as small as a tweet, others maybe fall into the IM category and still others are more questions than answers.
Please see the cartoon below from September/October issue of BARK magazine (a dog magazine). The picture shows a rather unhappy dog on the floor listening to his human parents. This is an example of the remarkable penetration into our psyche that one of the most recent and now relevant forms of new media has taken on us. The question is what is really being said on Twitter and how does or can it affect your brand and its interactions (dog or not).
Just as we wrote this blog, CNN decided it would look at it too. Less data, in fact near zero, but some interesting insights.
We are starting to track the effects of Twitter in the BtB and BtC technology universes. This blog does not end here (maybe one of Twitter’s limitations) so here are some recommendations: