What a relief most of us would say. Of course with tens or maybe hundreds of brands in our segment few - literally a hand full of brands - can win the share of voice game. The day we have to continue to present our marketing budget compared to competitors' and the discomfort that comes from showing our brand's position on a share of voice to share of market chart have gone. Or have they? The digital ecosystem that we now live in makes it nearly impossible to track share of voice across all environments. Whether it is email newsletters, direct email, online sponsored content or traditional online advertising the array is far too big to drop into a simple "how much did we spend mantra?" It was so easy when all we had to do was show us in the lower left hand box and we could argue, "Give us more money and we can scale." Ninety five percent of the time we got a "We will think about it" or "Let's see next quarter." We could all walk away from these meetings with an almost false sense of