Just as we wrote this blog, CNN decided it would look at it too. Less data, in fact near zero, but some interesting insights.
We are starting to track the effects of Twitter in the BtB and BtC technology universes. This blog does not end here (maybe one of Twitter’s limitations) so here are some recommendations:
Sacrilege you might be saying as PowerPoint has become like a warm and comforting place for us all. Pretty colors, transitions, moving slides from one deck to the other. In the current climate we need to have change. This is exactly why we have to pick and choose differing visual methods. In moments of crisis the tendency is to rely on standard methods for agreement and expression.
Letting go is so difficult for marketers, especially in the technology space where features, benefits and constant product launching reduces the propensity to just interacting with targets. One of the three key “legs” for social media is the branding opportunity area. This is where we can interact in environments these targets care about, and we believe from research we have seen a significant increase in brand value for the company.
December 15, 2008 | Tags:
marketing skills,
New Media
It may sound strange but for most of 2008 we saw an increasing set of questions asked of us about the value of specific cross-media platforms, for example forums versus online sites. This in itself does not sound abnormal. The natures of these conversations have become more in depth by nature and that is a critical issue. Think about it, are the blogs on the Wall Street Journal or ZDNet more powerful than the normal advertising on these sites? Mixing and matching media ideas in each destination is the absolute new world order. The analogy one leading agency has given us is we have moved from accepting that lettuce and tomatoes might make a salad to knowing it is now about choices from a salad bar – different types of tomato, mixes of lettuce types, salad dressing, etc.