Just as we wrote this blog, CNN decided it would look at it too. Less data, in fact near zero, but some interesting insights.
We are starting to track the effects of Twitter in the BtB and BtC technology universes. This blog does not end here (maybe one of Twitter’s limitations) so here are some recommendations:
There is an old comment that if all around are losing their heads and you are staying calm then you must not be reading the situation properly. Many brand’s reaction to the current economic climate is an anxious closure of any new ideas or needs. Lock down the windows and huddle up to the one center of warmth in the room. In this situation the warmth might be the one or two sets of activities that have historically worked. Well, that is not an illogical model. It is however a dangerous place to be when it comes to thinking about doing things differently.
It sounds like a bizarre beast from the cheesy 1960’s “Jason and the Argonauts” movie. Search for many marketers is the panacea for a reduced budget - dial it up or dial it down a little. Experience tells us that that is just one leg of the truth.