This might be a really mixed set of variables to talk about but they actually form part of the same debate. When times are tough branding takes a back seat and demand wins over. Part One of this blog pair (Wed Sep 3) talked about the need to ask more questions about what we want to do online as new calendar planning occurs. Part Two also involves asking some hard questions about how you plan and re-align on these two areas for next year.
In the US the return from Labor Day marks the end of the summer period. One very short burst of time before we head into the process for fourth calendar quarter executions and planning for the next calendar year.