You may never have read Dickens' A Tale of Two Cities but this opening statement best illustrates the situation in which many print publishers find themselves. Just like the child’s game of fill-in-the-blank just replace print publishers and online media for the appropriate subjects in this paragraph:
"It was the best of times it was the worst of times, it was the age of reasons, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness, it was the spring of hope, it was the winter of despair, we had everything before us, we had nothing before us."