Despite urgent legislative requests by the European Commission and a slew of acts and legislative drafts in each of the major EC countries, we would raise a flag and warn any brand driving a green strategy to think very carefully before they just plop an EMEA campaign and strategy in place. Evidence clearly shows us that even for the four largest markets in EMEA, Germany, France, the UK and Italy, there is no one core model. Here are the main differences and how to think about them.