No, this is not the unauthorized mini biography of Gene Simmons of the slightly strange rock group from the 1970's. It is, however, the old mantra of Keep it Simple, Stupid. Integration is freakishly complicated but the best way to handle complexity is to break it down into simple steps. With over 1.24M references to "integrated technology marketing" in Google and over 340,000 references for "integrated technology marketing best practices," there is just too much stuff out there. Irrelevant of where you go or even who you listen to there is an absolute rule of thumb: Watch how customers do this stuff first. Integration is expensive otherwise.