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Impressionists and integrated marketing – step back to look at the full effect

June 4, 2008 | Tags: measurement of integrated marketing, new metrics for integrated marketing

Some of the greatest art in the world has to seen from a certain physical distance to appreciate the full effect the artist was looking to achieve. Impressionist art is maybe the most obvious example. Look a few inches from the canvas and we see patches or spots of very well positioned oils or acrylics. Step back a few feet and then a few yards or meters and the full view and beauty of the work becomes transparent.

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Michael Gale

Michael Gale
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