Competitive Marketing Intelligence
We tracked the marketing communications preferences of 50+ brands customers across
these 14 technologies and business solutions.
Some of the 50 brands tracked:
Dell
Microsoft
IBM Tivoli
IBM Wintel Servers
HP Open View
Sun
Broadcom
D-Link
Peoplesoft
Oracle
Siebel
Nortel
Mitel
Lucent
Cisco
Juniper
EMC
Fujitsu
Real Example
A major brands wanted to target Sun customers looking
for a new server brand. The plan told them exactly what types of marketing communications
worked in this situation saving money and time and showing how best to tie sales
and marketing activities together.
Real Example
A major brand wanted to know how to cross sell
software and hardware into its installed bases. We showed them exactly which
marketing activities should be shared, what should be unique and what the messaging
should be for each target and marketing platform
