The Information Network Effect®
Making integrated marketing a practical reality

Architects of the Information Network Effect® (INE) model and Program execution.

We have 16yrs + consulting experience on technology marketing issues and brand building (ex IntelliQuest founder) on a global basis.

We sit on the Technology Marketing Icon awards committee and review 1,200 campaigns a year.

Our philosophy is that marketing can make a significant difference to a business if communications are built around customers information needs.

8 /11 of the world's leading brands use the INE® to drive their marketing.

Marketing is one of the only devices technology brands can now use to differentiate.

We calculate that a 15% improvement in efficiency and effectiveness can be achieved.
Who  
  Of the 11.4 M technology buyers matters at what points in the purchase process  
How  
  They want to be communicated to in 20+ marketing platforms at each stage of the purchase process  
What  
  The exact messaging needs for each platform and situation.  
When  
  And how often they should be communicated to in each selected marketing platform