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Both. Today’s top brands know that the application of science to the art of marketing will radically improve performance. And the experience of over 1,500 users of Strategic Oxygen’s INE® tool proves that marketing problems are best solved when marketers have access to powerful "what if" tools in real time. Strategic Oxygen’s INE® tool is built solely on the feedback and opinions of technology customers and prospects from every market around the globe, including the Americas, BRIC, EMEA, and APAC.
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Integrate or Disintegrate Blog
Ongoing insights into best practices for integrated marketing from thousands of customers around the world.
Metrics-based marketing: The how-to guide
July 1, 2009 | Tags: marketing skills, metrics

In this blog we will look at the three pillars we should be using to build the marketing by metrics mantra in practice.

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June 29, 2009: Metrics-based marketing, metrics-based marketing, metrics-based marketing, metrics-based marketing, oh and metrics-based marketing. Just saying it a lot doesn’t guarantee it is happening.
June 26, 2009: Extreme sheep herding – the new form of marketing excellence

Case Studies

Enabling Marketing Integration

Global software and hardware company borne of a recent marriage needed to radically realign its marketing communications skills and effect results.  case study

RIGHTSIZING WHITE PAPER WORKLOAD

Frequency over load in white papers was crushing productivity and de focusing marketing away from critical customer and competitive issues.  case study

ILLUMINATING SEGMENTS MARKETING NEEDS

Consumer brand needs to see differences in marketing needs for segments in order to understand if they can differentiate marketing and product offerings.  case study

INFORMATION NETWORK ENGRAM® (INE®) TOOL

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