The two largest learning’s from watching hundreds of programs and campaigns work, fail or just exist is that we, as a technology BtB marketing industry, do not pay adequate attention to what matters to customers outside our immediate areas of expertise. We hope that as 2010 planning and execution looms we can garner some insights from the list of assessments below. Some are as small as a tweet, others maybe fall into the IM category and still others are more questions than answers.