Strategic Oxygen: Breathing New Life Into Your Business
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Both. Today’s top brands know that the application of science to the art of marketing will radically improve performance. And the experience of over 1,500 users of Strategic Oxygen’s INE® tool proves that marketing problems are best solved when marketers have access to powerful "what if" tools in real time. Strategic Oxygen’s INE® tool is built solely on the feedback and opinions of technology customers and prospects from every market around the globe, including the Americas, BRIC, EMEA, and APAC.
Integrate or Disintegrate Blog
Ongoing insights into best practices for integrated marketing from thousands of customers around the world.

The two largest learning’s from watching hundreds of programs and campaigns work, fail or just exist is that we, as a technology BtB marketing industry, do not pay adequate attention to what matters to customers outside our immediate areas of expertise. We hope that as 2010 planning and execution looms we can garner some insights from the list of assessments below. Some are as small as a tweet, others maybe fall into the IM category and still others are more questions than answers.

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Case Studies

Enabling Marketing Integration

Global software and hardware company borne of a recent marriage needed to radically realign its marketing communications skills and effect results.  case study

RIGHTSIZING WHITE PAPER WORKLOAD

Frequency over load in white papers was crushing productivity and de focusing marketing away from critical customer and competitive issues.  case study

ILLUMINATING SEGMENTS MARKETING NEEDS

Consumer brand needs to see differences in marketing needs for segments in order to understand if they can differentiate marketing and product offerings.  case study

INFORMATION NETWORK ENGRAM® (INE®) TOOL

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GREENFACTOR CONSUMER RESEARCH

GreenFactor Energy savings is key for consumers considering green electronics, and they are seeking substantive green information from brand web sites and product packaging. For more info, visit www.greenfactorstudy.com.