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Forrester Research Acquires Strategic Oxygen

On December 1, Forrester Research announced the acquisition of Strategic Oxygen, expanding Forrester's role-based offerings for tech marketers. To learn more about the acquisition:
Both. Today’s top brands know that the application of science to the art of marketing will radically improve performance. And the experience of over 1,500 users of Strategic Oxygen’s INE® tool proves that marketing problems are best solved when marketers have access to powerful "what if" tools in real time. Strategic Oxygen’s INE® tool is built solely on the feedback and opinions of technology customers and prospects from every market around the globe, including the Americas, BRIC, EMEA, and APAC.
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Forrester Research Acquires Strategic Oxygen
December 1, 2009 | Tags:

Today, Forrester Research acquired Strategic Oxygen from Monitor Group. Strategically, this is an exciting move for us and for our partner clients. Forrester’s analysts have spent more than 26 years focused on writing research for marketers of technology products and services. The "what if" nature of our tools will enable Forrester to aid these marketers in planning day-to-day activities on a far more detailed level. Forrester’s deep global channel affords Strategic Oxygen a unique opportunity to widen the application of our tools through hundreds of leading technology brands.

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